5 Reasons why you need to hire an experienced venue consultant

Are you a land owner or property owner looking to capitalise on the wedding and events market but don’t know where to begin?  Are you an established venue business but need some help to fulfil your business ambitions?  If so, then here are five reasons why hiring an experienced Venue Consultant could help you effectively develop your business and achieve success.  

1. USP

What’s your venue’s unique selling point? There are 1000s of amazing venues dotted all over the UK.  What sets your venue apart from all the rest?  An experienced venue consultant can help you identify your venue USP and show you how to capitalise on it.

2. Financial Planning

How much will it cost to run your venue?  How much will you need to make in revenue to cover these costs?  How much profit can you achieve?  An experienced venue consultant will be able to advise you what costs to factor in, increase profit margins, put together a sensible pricing strategy and invest wisely.      

3. Market Research

Who are your customers?  Who are your venue competitors?  What are your strengths, weaknesses, opportunities and threats? An experienced venue consultant will help you effectively examine your marketplace, work with you to identify opportunities and help you keep ahead of the competition.

4. COVID

Are you up to speed with all the new government COVID guidelines? How will you operate your venue whilst keeping you, your staff and guests safe?  An experienced venue consultant will help you write detailed risk assessments, put in place robust venue operating processes and procedures and maintain staff and customer confidence.

5. Revenue

Have you set yourself and your team SMART goals?  Are you struggling to get your venue booked and achieve your revenue potential?  An experienced venue consultant can help you plan a successful sales and marketing strategy that will win you wedding and event bookings and achieve your revenue targets.

I am an experienced venue consultant and have worked in the events industry for over 20 years.  I have worked for venues in London, Sydney and Devon including The Dorchester Hotel, Kensington Palace and Government House Sydney.  I have managed all types of events including weddings, parties, awards dinners, exhibitions, product launches, concerts, theatre performances and meetings. I am passionate about venues and events and ensuring all customers receive a first-class service and experience whomever and wherever they are.  I have driven successful marketing campaigns, significantly increased venue revenue, developed new revenue streams and managed significant operational changes.  I am expert in adapting to change, weathering storms and maintaining morale. 

If you have a great location for weddings but don’t know how to plan an event or set-up a successful venue business then you need my help.  If you have an existing wedding and events venue but need to increase your revenue or streamline operations then I can share my invaluable expertise and advice to help you develop your business.

Find out more about how I can help your venue here.