I met Claire and Richard Down in October 2017. After growing their family, they needed help with their wedding venue marketing. I stepped in to help create a successful marketing plan for their wedding venue, Upton Barn & Walled Garden, in Devon.
The Background
Claire and Richard are a formidable couple who have grown their wedding venue literally from the ground. Whilst looking for a venue for their own wedding in 2013, they realised that there was nowhere quite as special as home and decided to restore their old kitchen garden incorporating an oak-framed arbour which could be licensed for outdoor wedding ceremonies.
After their own memorable wedding day, they wanted to share their experience and create an opportunity for other couples to marry at Upton. They developed an old cider barn into a stunning venue and began marketing the venue for weddings. After trading for two successful years they expanded their wedding venue by incorporating The Stable Barn. Once stables to father Chris Down’s racehorses, the barn has been transformed into a spectacular space for Wedding Breakfasts allowing Upton to increase their capacity from 120 to 156 guests and increase their flexibility.
Whilst also developing their business, they were also growing their family and needed some more help with their wedding venue. Having already recruited a strong team of support staff including an events coordinator they also realised that they needed some more support in creating a successful marketing plan.
The Marketing Plan
I stepped in to help them by developing a successful marketing plan that would build brand awareness and drive more wedding enquiries.
- Developing their social media engagement through their existing platforms on Instagram and Facebook
- Working with their web designer to developing their website, updating images and content and adding a blog page
- Updating their online listings
- Producing editorial content for online and print publications
- Creating a timely online virtual tour
- Produce some successful promotional events including an opening party for The Stable Barn and A Wedding Salon.
The Result
Within a year we saw a significant increase in the number of enquiries and confirmed wedding bookings had doubled from 40 in 2018 to 80 in 2019.
To read more about my success stories click here or if you would like to discuss ways I can help you create your own successful marketing plan and win more bookings for your venue, then please get in touch.
For more information about Upton Barn & Walled Garden, click here.
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