My Blog - CW Consulting

Wedding Trends: Planning your Business Strategy to meet the needs of your couples in 2023.

2022 was a phenomenal year for the wedding industry. A return to business as usual (or unusual) as we tackled a swell of weddings off the back of Covid against a backdrop of rising costs, staffing struggles, a war, political disharmony…

How to manage your workflow and prevent the January overwhelm.

Happy New Year! If, like me, today is your first day back in the office after an extended Christmas break then welcome back! I try to plan an easy day for my first day back in the office after a holiday….

Maintaining venue bookings in a weak economy.

As I write this in early October 2022, the economic future of the UK looks bleak. High inflation, interest rates rising, a cost of living crisis and a government in disarray. Across the hospitality industry we are already feeling weary from the…

Outdoor Weddings

Outdoor Weddings Are Here To Stay – The Government announce a permanent extension to licensed wedding venues. After a robust campaign by members of the wedding industry, interfaith community and wider public, the Government have announced that outdoor civil weddings…

Biophilic Venue Design

Biophilia is a term used to describe our instinctive human attraction to the living world and has recently become an important aspect in venue design. The term was first used by Erich Fromm in the 1960s to describe a psychological orientation of being attracted to all…

Venue Marketing: How to create a venue website that works well.

Recently I have been helping a wedding venue identify opportunities to develop their business, increase bookings and increase their revenue. One of the areas for improvement we identified was their venue website. Venue Marketing in the Digital Age. I started my…

The future of UK weddings and events.

The past 18 months have been unprecedented and the hardest any of us working in the wedding and events industry has ever known. I am proud of our perseverance and resilience to adapt, finding new ways to operate under the…

Outdoor Events: Business development opportunities for landowners

If you are fortunate to sit on a significant piece of land then the opportunities for outdoor events are boundless but before you start planning your very own Glastonbury Festival there are a few considerations you must make. As with…

How To Win Venue Bookings: Don’t be openly critical of your rivals.

I have had two experiences over the past couple of weeks where the salesperson has been openly critical of their competition. The first incidence happened when I was in the market for a particular product. This product is only sold by…

Venue Sales: The art of telling a story.

One of my favourite parts of my job is the site visit or show round. And I don’t mean the perfunctory operational aspects of venue sales: how your event will flow or the best places to put a flower arrangement, or…